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Brand & Visual Identity · 2026

Qahwa

A brand identity for a small Tunisian roastery — bilingual, warm and as calm as a dallah on the fire.

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— Type
Brand identity
— Scope
Logo, guidelines, print
— Role
Concept, design, 3D
— Tools
Blender · Python
— Year
2026
01 — THE BRIEF

A brand that brings Tunisia and Schwerin together: equally readable in German and Arabic, premium enough for specialty coffee — and still warm.

Self-initiated project. Qahwa is a fictional café — names, prices and address are for presentation only.

02 — EXECUTION
  • Logo system: Dallah Q, wordmark QAHWA + ⁨قهوة⁩, roastery seal✓
  • Brand guidelines: construction, clear space, colours, type✓
  • Packaging, cup & stationery in 3D✓
  • Bilingual A4 menu, print-ready✓

Gallery

Click to enlarge
Qahwa — Coffee bag 250 g & to-go cup
Coffee bag 250 g & to-go cup3D
Qahwa — Logo system
Logo systemGuide 01
Qahwa — Construction & clear space
Construction & clear spaceGuide 02
Qahwa — Colour & type
Colour & typeGuide 03
Qahwa — Do's & don'ts
Do's & don'tsGuide 04
Qahwa — Menu — front & back
Menu — front & backA4 · print
Qahwa — Bag back
Bag backTasting notes
Qahwa — Stationery
StationeryCard · envelope
Qahwa — The bean
The beanMacro

Colour & typography

The system behind the layout

Colour palette

#1A1410
Espresso
#B8662E
Copper
#EDE3D1
Cream
#2F4A3A
Cardamom

Typefaces

  • OutfitLatin — headlines & text
  • CairoArabic
  • Wordmarkcustom-tracked, outlined
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